Livingproof Curl Shampoo vs. DevaCurl: Which Is Better for Curly Hair?
By Livingproof | Published: 2026-08-05
Category: Comparisons
Compare Livingproof and DevaCurl shampoos for curly hair. We break down ingredients, performance, and value to help you choose the best curl care.
Curly hair is a beautiful asset, but it comes with its own set of challenges: frizz, dryness, and the constant search for products that define rather than deflate your natural texture. Two brands that consistently come up in curly hair communities are Livingproof and DevaCurl. Both have cult followings, but they take very different approaches to curl care.
In this comparison, we'll pit Livingproof against DevaCurl, focusing on their shampoos. We'll look at ingredients, performance, and price to help you decide which one deserves a spot in your shower. Whether you have loose waves or tight coils, this guide will break down the pros and cons of each brand so you can make an informed choice.
Understanding the Brands: Livingproof vs. DevaCurl
Livingproof is known for its science-backed approach to hair care. Their products often feature patented technologies like Healthy Hair Molecule (OFPMA) and Triple Bond Complex, which aim to repair damage and protect hair from environmental stressors. The brand's curl-specific line is designed to enhance natural texture without weighing it down, making it a favorite among those who want defined, bouncy curls with less frizz.

DevaCurl, on the other hand, pioneered the 'no-poo' movement, encouraging curly-haired individuals to ditch traditional sulfates and silicones. Their products are formulated with a blend of botanicals and proteins to cleanse and condition curls gently. DevaCurl's philosophy is all about embracing your natural curl pattern, and their shampoos are often more moisturizing and less foamy than conventional ones.
- Livingproof focuses on patented technology and environmental protection.
- DevaCurl prioritizes sulfate-free, silicone-free, and curl-friendly formulas.
Ingredient Showdown: What's Inside the Bottles?
When comparing shampoos, ingredients are the first thing to scrutinize. Livingproof's curl shampoos typically contain their signature OFPMA, which repels dirt and oil, keeping curls cleaner for longer. They also include gentle cleansers that won't strip natural oils. Many Livingproof formulas are sulfate-free, but they still lather well, which some users prefer for a satisfying cleanse.
DevaCurl shampoos are famously sulfate-free and silicone-free. Instead of harsh detergents, they use mild surfactants derived from coconut and other natural sources. They often include nourishing ingredients like jojoba oil, quinoa protein, and chamomile to soften and strengthen curls. However, some users find that DevaCurl's low-lather formulas take getting used to, especially if they're accustomed to traditional shampoos.
- Livingproof: Includes patented OFPMA for anti-frizz and dirt repellency.
- DevaCurl: Emphasizes natural botanicals and gentle, sulfate-free cleansing.
Performance: Frizz Control, Definition, and Hydration
The real test is how each shampoo performs on your curls. Livingproof's curl shampoos are designed to reduce frizz and enhance definition. Users often report that their curls look more polished and less poofy after using Livingproof, thanks to the anti-humidity technology. The shampoo leaves hair feeling clean but not stripped, and it pairs well with conditioners that provide moisture without heaviness.
DevaCurl shines in hydration. Its shampoos are incredibly gentle and leave hair feeling soft and moisturized. For those with very dry or coily hair, DevaCurl can be a lifesaver. However, some users with fine curls find that DevaCurl can be too heavy, leading to limp curls. It's also worth noting that DevaCurl's no-lather formula may not remove heavy product buildup as effectively as Livingproof.
- Livingproof excels at frizz control and lightweight definition.
- DevaCurl is better for intense hydration and very dry curls.
Price and Value: Which Offers More Bang for Your Buck?
Price is often a deciding factor. Livingproof products are positioned as premium, and their curl shampoos typically cost around $25-$30 for an 8 oz bottle. However, a little goes a long way, and the brand often offers value sets that bundle shampoo and conditioner. For example, the Perfect Hair Day Wash Duo is a popular choice that combines shampoo and conditioner for a complete routine.
DevaCurl is similarly priced, with shampoos ranging from $20-$30. They also offer large sizes and value packs. But when comparing cost per use, Livingproof may edge out DevaCurl because its formulas are more concentrated, meaning you need less product per wash. Additionally, Livingproof's refill options, like the Perfect Hair Day Conditioner + Refill, can help reduce long-term costs and environmental impact.
- Livingproof offers concentrated formulas and refill options for savings.
- DevaCurl provides large sizes but may require more product per wash.
Our Verdict: Which Curl Shampoo Should You Choose?

Both brands have their strengths, and the best choice ultimately depends on your hair's specific needs. If you struggle with frizz and want defined, bouncy curls that last through humidity, Livingproof is a strong contender. Its lightweight formula is ideal for wavy to curly hair that doesn't need heavy moisture.
If your curls are extremely dry, coily, or prone to breakage, DevaCurl's gentle, hydrating formulas may be more beneficial. However, if you prefer a shampoo that lathers and leaves hair feeling squeaky clean, Livingproof might be more up your alley. We also appreciate that Livingproof offers a wider range of products, including treatments like the Scalp Care Density Serum, which can complement your curl care routine.
- Choose Livingproof for frizz control and lightweight definition.
- Choose DevaCurl for intense moisture and gentle cleansing.
In the end, both Livingproof and DevaCurl offer excellent options for curly hair, but they cater to different needs. If you're looking for a shampoo that combats frizz and provides a clean, bouncy feel, Livingproof is a fantastic choice. We recommend starting with the Perfect Hair Day Wash Duo to experience the brand's signature technology. For those who prefer a more natural, moisture-first approach, DevaCurl remains a trusted classic. Whichever you choose, listening to your hair's unique needs will always lead you to the right product.


